Alexandra Uifalean
April 12th, 2020
A school without students is like a $1,000,000 check you can’t cash.
Pointless.
If you want your school business to stay profitable, you need to attract as many students as possible.
With all the new technology available on the market, students are demanding more. For surviving in the current educational environment, schools must keep up with them. “Creating a holistic, customizable educational experience that allows each student to use their existing knowledge to master new skills and concepts” is crucial, points out The Council for Adult and Experiential Learning.
In this article, we’ll talk about how online school management software can revolutionize the way you manage your school and how to use it to attract more students.
Here’s something to put you in the right mindset:
Without a robust online school management software, you’re banging your head against a brick wall. 🤦♀️
Running a school is no walk in the park—we know you have a lot on your plates. Most of you spend a lot of time and energy on the administrative side of this business: scheduling lessons, managing students, tracking progress, billing, reporting, keeping in touch with parents, etc. No wonder you end up exhausted, missing out on opportunities.
An online school management software handles all the above tasks—and a lot more. It can help you free up your schedule and prioritize tasks, such as improving student enrollment.
Without further mentions, here’s how powerful educational software can help you better attract and meet students’ rising expectations.
To succeed in an industry where competition is stiff, you need to create a dynamic learning environment where every student has a voice. Another goal your school should focus on is eliminating potential obstacles students may face and helping them complete their tasks on time.
With online school management software, you can easily fulfill students’ basic needs:
✅ access to readings and course materials
✅ a way to submit assignments and receive feedback on their work
✅ a means to send in questions and communicate with their teachers
Students can upload homework, keep up to date with schedules through their calendar, which will save them time and allow them to be more productive.
Research shows we are more likely to buy something from a business we already know and trust. Long story short, the more you get your name out there, the bigger your chances to attract more students.
Use drip email campaigns to promote your school and expand its student base. With online school management software, you can send emails directly from the system. Create mailing lists and send reminders when enrollment opens up and have full control over what gets sent and when.
A good way to attract new students is to run an onboarding email campaign and show off your school’s environment. Pro Tip: Ask your current/former students to share their stories and reasons for choosing your school. You’ll build up more trust.
Check out these four tips for a perfect drip campaign:
✅ Introduce yourself and the school and explain what value your emails will bring
✅ Analyze data to find the best time to send out the drip campaign
✅ Segment your student audience to identify what call-to-action to create and how frequently to send emails
✅Make sure each email you send has a master call-to-action (e.g. enroll now, etc.)
Does your school still use the conventional admission management system?
Yikes. We all know the admission process is time-consuming. Handling so much student data is tedious. Not to mention, risky—even the smallest mistake can lead to a lot of nightmares—so better safe than sorry is the right attitude.
In this day and age, your school needs to connect all aspects of the admissions process in a streamlined way. Online applications are the answer because they create a WIN-WIN a situation:
✅ your admin staff no longer need to do laborious manual data entry,
✅ students can quickly fill up forms online
✅ student data is stored and secured on a centralized platform you can easily access
When you replace slow, outdated admission processes with an automated workflow, you end up improving the student experience. Happy students = great referrals. Sounds like a good plan, right?
In 2020, there’s no excuse for businesses not having a mobile presence. Since we carry the world in our pocket, people are looking for a mobile-friendly solution in (almost) every service and software.
Deloitte’s How do today’s students use mobiles? study found out “students aged 18-24 expect to be able to use their mobiles to manage their lives. For education institutions, that means their digital infrastructure will need to support the latest technologies and platforms.”
With students always on the move, they need a tool to go through their schedule and other important updates. Most importantly, they want to have all the features at their fingertips. Your school’s mobile app must have real-time notifications and alerts, outstanding chat functionality and seamless integration.
Here’s something that’s been thrown around a lot:
Schools don’t have huge budgets to spend on branding.
Yet, you can build a powerful brand without spending fortunes. The thing is, your brand can either inspire or repel prospective students. If you want to attract more students and establish a name in your community, use your brand to communicate your school’s story—from history, vision, to the future.
You can add your school logo inside your online school management software to give your school an expert look (the logo will also appear across the application and on your customers’ receipts).
Pro Tip: Make sure you also include your logo and colors on your busses, uniforms, business cards, forms, website, and social media accounts.
Teach ’n Go is an online school management software that brings together assignments, files, conversations (to name a few) into a single platform that students can access on mobile, tablet, PC, or browser. Users from 30+ countries have recognized its clean, modern, intuitive and easy to learn interface.
If you’re ready to boost your student pool while automating your business, try it out for free now.
Sign up to Teach 'n Go
Tip: Choose School Owner/Administrator if you're setting up a school for the first time on Teach 'n Go.
